Software-defined storage. Redefined.

By Rob Whiteley | | Software-defined Storage

Hello world. We’re Hedvig.

We’re a new approach to cloud infrastructure aimed at building distributed, enterprise-class storage platforms.

At this point you’re probably thinking: “OK, I get it. But it’s not new.”


We are new. And here’s why.

The software-defined data center (SDDC) is the bedrock of modern IT. It’s a necessity borne out of two diametrically opposing economics at play: the expensive, explosive growth of data, and the immutable, inevitable march of cloud computing. There’s already 2.7 zetabytes of data in the digital universe, meaning 2.5 exabytes is generated every day. In the business world alone, data doubles every 1.2 years, so it’s no surprise 55% of IT execs claim data growth is having an adverse affect on business performance. At the same time, cloud workloads are growing 60% fasterthan on-premise ones; companies have already stored 1 exabyte of data in public clouds; and by 2018 companies will be spending $79B on cloud infrastructure.

So how do you tame the costs of exponentially growing data while simultaneously plugging it into the self-service, automated world of clouds?

Software-defined data centers. SDDCs are implicitly hybrid, elastic, and designed with self-provisioning as a default requirement.

The problem is, to-date, software-defined storage (SDS) has not been properly architected. Sure, we’ve seen lots of storage virtualization products. Sure, we’ve even seen some good, scale-out architectures. But they all lack one, fundamental capability. They lack the DNA of a distributed system. Efforts to-date – even software ones – herald from a hardware-defined philosophy.

That’s where Hedvig is different. That’s why we’re redefining software-defined storage. And it’s what we’ll share with the world. Soon.

Why are we confident we have what it takes? Because we’ve been doing it for 10 years.

Our founder, Avinash Lakshman, is the co-inventor of Amazon Dynamo and the inventor of Cassandra. He’s spent the last 10 years building and operating the world’s largest distributed systems. That’s how we know that software-defined storage isn’t just about storage. It starts as a distributed system. It’s software that can scale to exabytes, clustered across thousands of whitebox servers. It’s implicitly hybrid, running seamlessly across both private and public clouds. And of course, most importantly, it provides the full enterprise storage stack.

Your challenge is to plug storage into the software-defined data center. To tame the economics of data. To automate storage provisioning. To make it self-serviceable.

Hello world. Meet Hedvig. We’re software-defined storage, redefined.